Your first stop is to determine if your company is public or private. If your company is a public company, it will have an investors site and annual reports. Annual reports will often be a good place to find the company's products and locations where the brand is sold.
Search online for your company. Once you're found the site, you are looking for links called About or Investors. About will often give you the history of the company and sometimes the products or the places it sells its products. Investors will lead to more information about the financial health of the company, but also annual reports. Annual reports are an excellent source of information about the company.
What happens if you find an article and it isn't full-text? It doesn't stop there!
The Library can help you find the article. You can search the catalog to see if we have the journal. If we don't have the journal, you can ask for Interlibrary Loan - we'll ask another library to scan the article and send it to us. It's a free service for Ringling students!
And if you're really not sure what to do, you can always ask us for help!
Researching the Brand
Boolean searching uses the terms AND, OR and NOT. By combining these terms, you can find different results in databases.
This gets you the LEAST results. It search for all of your search terms within an item. If you wanted a book that had lions and tigers, you would use "lions AND tigers."
This gets you the MOST results. It searchs for any of your search terms within an item. If you wanted a book that had lions or maybe it had tigers, but as long as it had one of them, you'd be happy, you would use "lions OR tigers."
You can use this to narrow your results. It eliminates one or more search terms from your results. Suppose you wanted a book that had lions, but you really didn't want to see any tigers in it, you'd use "lions NOT tigers."
You can combine all of these terms in any way. Examples: