Welcome to the Research Guide for BOAD 420: Entertainment Business. This guide was designed to help students in the course with research.
Navigate through the pages on the menu to the left for more information.
Television and Film Industry: Current reports, ratings, and industry resources.
Demographics and Psychographics: Resources for finding quantitative and qualitative reports on target populations.
Stock Media: List of resources for finding general/stock media.
Supplementary Research: Databases for commercials, historical research, etc.
Feel free to contact the library for assistance at any point in your research process, whether you're just starting a project or you're hitting a dead end. Chat services and librarian contact information can be found on the left side of this page. Or, schedule a research consultation by clicking on the link below.