LibGuides: BOAD 420: Entertainment Business: Supplementary Research

Recommended Resource

The Encyclopedia of Major Marketing Campaigns contains strategic directions, target markets, and outcomes of some of the biggest marketing campaigns in recent history.

Encyclopedia of Major Marketing Campaigns V.2 This link opens in a new window
Profiles important marketing campaigns of the 20th century. Make sure to look at the two separate volumes. Volume 1 is available in print at the Library.
Encyclopedia of Major Marketing Campaigns V.3 This link opens in a new window
Profiles important marketing campaigns of the 20th century. Make sure to look at the two separate volumes. Volume 1 is available in print at the Library.

Commercials

iSpot.tv
Select database for TV commercials.

Additional Resources

The 30-Second Storyteller by Thomas Richter
Call Number: HF6146.T42 R53 2007
ISBN: 9781598632262
Publication Date: 2007
From Word to Image: Storyboarding and the Filmmaking Process by Marcie Begleiter
Call Number: PN1995.9.P7 B44 2010
ISBN: 9781932907674
Publication Date: 2010

Researching Historic Advertisements

Ad*Access
Duke University digital repository of 7,000 print advertisements from 1911-1955.

ARTstor This link opens in a new window
Artstor is a digital library of almost two million images in the arts, architecture, design, humanities, and social sciences with a suite of software tools to view, present, and manage images for research and teaching purposes.
Art & Architecture Source This link opens in a new window
Art and Architecture Source covers fine arts, contemporary art, art history, architecture, costume design, advertising, interior design, crafts, photography, printmaking, sculpture, video and more.