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BOAD 352: Strategic Planning

Citing Business Documents

Business documents and reports can be trickier to cite than regular books and articles. 

You should always check with your instructor about proper citation styles for your course projects, but the Chicago Manual of Style is commonly used for this field. 

You will need to compile a list of all the sources you use in a bibliography at the end of your research paper. In addition, you will need to cite every piece of information you use from other resources throughout your paper in footnotes/endnotes or in-text citations. Your instructor should let you know their preference. Though bibliography and footnote/endnote citations look similar, they are formatted slightly differently. 

Example of citing a Market Report in Chicago:

Bibliography
Last Name, First Name. "Title." Publisher, Date. URL (if not from a database), accessed Date.

For example:
Hadad, Jonathan. "Video Game Software Publishing in the US." Mintel, July 2018. Accessed August 20, 2018.

Footnote/Endnote
First and Last Name, "Title," Publisher, Date, Page Number (if applicable/available), URL (if not from a database), accessed Date.

For example:
Jonathan Hadad, "Video Game Software Publishing in the U.S.," Mintel, July 2018, p. 20, accessed August 20, 2018.

Repeated citations in your footnotes/endnotes can be abbreviated. 

For example:
Hadad, "Video Game Software Publishing in the U.S.," p. 20.

Citing Mintel - APA 7

Format:

Analyst’s last name, First initial. (Publication date). Title of report [Industry Report]. Mintel. URL of database homepage.

Example:

Failla, J. (2019, July). Coffee – US [Industry Report]. Mintel. https://www.mintel.com/

In-Text Citation

Example: (Failla, 2019)

 

Reports from Mintel will usually list a person as the author and have a publication date.  Also, the month and year is usually included in the title. 

Note that [Market report] is used to describe the report. Include the database name in your citation.

 

You can also use Mintel to create tables and graphs using the Interactive Databook.  These should be cited as [Data set].  Because the databook is not attributed to a person as the author, cite Mintel as the author. 

Mintel. (2020, September). Perceptions of beauty across generations: Incl impact of COVID-19 - US - September 2020 (Interactive satabook: Beauty routine demographics). [Data set].  https://clients-mintel-com.ringlingcollege.idm.oclc.org/report/perceptions-of-beauty-across-generations-incl-impact-of-covid-19-us-september-2020?fromSearch=%3Ffreetext%3DPerceptions%2520of%2520beauty%2520across%2520generations%26resultPosition%3D1