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BOAD 350: Entrepreneurship

A course research guide intended for Ringling College students in the for Business of Art and Design (BOAD): Entrepreneurship class.

Mintel

Mintel Academic offers comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets.

Mintel provides market research reports in several broad categories of consumer markets including automotive, beauty, drink, food, clothing and apparel, leisure & entertainment, travel, and much more.

Mintel report categories

Each report provides statistical data and very granular information in several sections:

  • analysis of the competitive landscape
  • market size and potential (market forecast)
  • consumer trends, and
  • attitudinal and behavioral data from consumer surveys.

Accessing Mintel Academic

Getting Started with Mintel

Mintel: Market Research & Consumer Data