Demographics refer to statistical objective data about populations. This includes data related to age, race, ethnicity, gender, education, occupation, income level, and marital status. It does not include interpretations of beliefs and values.
Basic demographic statistics:
Demographics by zip code with psychographic insights:
Connect with a wealth of highly detailed demographic data on more than 24 million U.S. businesses and 206 million consumers. DemographicsNow is ideal for gaining consumer and market insight for opening a business, finding an untapped audience for products or services, analyzing the shifts and needs of a given population, and much more.
Psychographics refer to lifestyles, attitudes, beliefs, and aspirations of select populations. Psychographic information typically builds upon demographic data. For example, demographic data might inform you of the average age of residents in a community, but psychographic information will tell you if those residents would be interested in paying more money for a premium service based on their values. You may find more psychographic information through reading articles about select consumer markets.
Recommended library resources:
Full text and/or citations for magazine, newspaper, and journal articles in business, science, popular culture, as well as the performing and visual arts.
Subscription includes access to ABI/Inform Complete [scholarly and trade journal articles, dissertations, market reports, industry reports, business cases and global and trade news]; Design and Applied Arts Index [Journal articles on practice, theory and history of design, craft, advertising]; Hoover's Company Profiles, and other scholarly and news article resources
Connect with a wealth of highly detailed demographic data on more than 24 million U.S. businesses and 206 million consumers. DemographicsNow is ideal for gaining consumer and market insight for opening a business, finding an untapped audience for products or services, analyzing the shifts and needs of a given population, and much more.
Once you're in DemographicsNow, you can access their psychographic lifestyle profiles through the Help link at the top right corner of the homepage.