LinkedIn Learning Training Courses
LinkedIn Learning is a site that offers video tutorials/classes on a variety of topics. Access to Ringling Students and Faculty is provided by the Alfred R. Goldstein Library.
All of the videos below are OPTIONAL in case you want to dive deeper into topics covered in this course.
WordPress Essential Training (2h 32m)Links to an external site.
WordPress powers millions of websites around the world. Available in a wide range of languages, WordPress can be hosted on almost any server, accessed in any browser, and built into almost anything. Join instructor Allie Nimmons as she shows you how to launch, customize, and manage your own site with WordPress 6.2, the latest version of the powerful, open-source content management system.
Explore what it takes to get a site up and running from the admin area and main dashboard. Learn how to customize site settings to your liking from a feature-rich list of options, including, menus, posts, pages, editable blocks, uploaded media, themes and plugins, and more. Allie also gives you tips on troubleshooting so you can keep your site safe, optimized, and secure.
ChatGPT: Tailoring AI to Your Writing StyleLinks to an external site.
Unlock the secret to more personalized writing outputs with ChatGPT. In this course, instructor Jules White breaks down simple techniques such as in-context learning and preference-driven refinement to align ChatGPT’s outputs with your unique writing style and voice. Whether you're crafting emails, reports, or marketing content, there’s a technique that can work for you. Learn how to effortlessly create compelling, style-consistent writing content that gives you a competitive edge in business communication. By the end of this course, you’ll be prepared to enhance your everyday writing tasks by leveraging AI-powered support.
Writing Like the Greatest Masters of Persuasion (17m 30s)Links to an external site.
Strong writing is foundational to your career–regardless of your position. If you have a great idea, but can’t communicate it effectively, nothing happens. And the better you write, the better you’re perceived! In this audio-only course, Carmine Gallo shares practical wisdom to help your writing connect and convince.
Carmine Gallo is a Harvard instructor who has written several bestselling books on communication. Carmine starts with universal principles such as using the active voice, putting your bottom line on top, and writing for an eighth-grade audience. He also reveals an easy way to simplify complexity and provide context to make data more impactful. Finally, he shows how to use advanced tools such as metaphors, restraints, and writing software.
A Marketer's Guide to Writing Catchy Headlines (29m 22s)Links to an external site.
For many writers, even professionals, writing a headline is a long and difficult process. You want a headline that entices people to read more, but you don't want to give too much away. What’s the secret to striking the right balance? Don't waste your time agonizing over the perfect headline; instead, follow these five proven steps for creating catchy headlines that’ll be sure to draw more attention and more clicks.
In this course, best-selling author Jeff Goins explains his simple, proven process for writing catchy headlines that prompt people to read more. Jeff breaks his writing method into five easy steps and offers a practical application for each, showing you how to use numbers, emotional adjectives, unique rationales, trigger words, and audacious promises. Additionally, you'll learn what not to do so you can avoid making common mistakes. By the end of this course, you’ll be prepared and confident to write catchy headlines for all of your content, whether it's an article, a blog post, or a podcast.
Writing with Impact (57m 25s)Links to an external site.
There's no such thing as generic "good" writing. Writing quality—and impact—comes from how well it fits its purpose. This course shows how to give all your writing more impact, regardless of its purpose. Writer and journalist Tom Geller helps you find your own reasons for writing, demonstrating how to use those reasons to drive the words you choose and the tone you take. Plus, he shares how to leverage your understanding of grammar and sentence structure to write nearly anything with maximum impact. Upon completing this course, you'll be equipped with practical tips for making your prose clear, concise, and right for its specific purpose.
SEO: Keyword Strategy (1h 26m)Links to an external site.
Knowing how to search and how to be found is essential for any business. In this course, SEO expert and marketing consultant Matt Bailey presents clear insights and practical tips that will help you develop a solid SEO keyword strategy. Matt shows you how to start keyword research, including researching the SERPs and learning to use SEO keyword tools. He steps you through how to analyze keyword patterns and map keywords to the customer lifecycle. Matt also explains how to use keywords to optimize your website, launch your content marketing and enhance paid search. After taking this course, you'll be ready to create and study your own keyword list. You'll understand how to identify patterns and screen out the wrong keyword terms. You'll also be ready to assess a searcher's intent from keywords searches and apply tools to see trends and develop analytics.
SEO Copywriting: Crafting Content for Both Humans and Search EnginesLinks to an external site.
Dive into marketing in the world of AI! In this course, Maddy Osman helps content marketers understand how to effectively weigh the needs of human readers and robots, such as search engine spiders, that help connect relevant content to human readers.
SEO: Optimize Your Social Media Profiles(1h 9m)Links to an external site.
Social media marketing can help you to build a community of followers who grow to know, like, trust, and advocate your brand. In this course, social media SEO expert Sam Dey details how to build an SEO strategy for your social media marketing activities and positively impact your company’s overall visibility within major search engines.
Sam covers opportunities to thoughtfully leverage important aspects of social media, including building authority, social bookmarking websites, and content creation. He highlights the important role that social media plays in relation to SEO, as well as how to effectively optimize social media profiles for increased visibility, followers, and engagement. Sam also covers SEO best practices for short-form content on TikTok, Instagram, and YouTube. Build the SEO strategy for your social media marketing efforts with the concrete actions outlined in this course.
SEO Foundations (1h 41m)Links to an external site.
Modern consumers navigate the world through search. From laptops, smartphones, tablets, and more, they search the wild and wondrous internet for the products and services they need. By mastering and leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. Join instructor David Booth as he covers how to make improvements that boost your website's visibility on search engines, attracting the right kind of traffic to the right pages on your site.
Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.
Social Media Marketing: Strategy and Optimization (56m 32s)Links to an external site.
Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin takes you through the types of social media content you can create on the various platforms and how they can help you achieve your brand's goals. Plus, learn how to turn strategy into action and create paid and organic posts and stories that engage your customers.
Strategic Content Marketing: Grow Your Reach on Social Media(1h 18m)Links to an external site.
One of the biggest challenges of social media is creating content that resonates with your audience and reflects your unique personal brand. In this course, join sales and marketing expert Kelli Schutrop to learn how to develop and utilize powerful, engaging social media content as a central component of your content marketing strategy. Kelli shares insights drawn from years of experience on selecting the right platform, identifying the right content type, and setting a marketing cadence that works for you. Along the way, get tips on how to manage influencers, encourage sharing, evaluate content performance, and more. By the end of this course, you’ll be prepared to put your new skills to work using customized content on each of the major social networks.
Social Media Marketing with Facebook and Twitter(1h 4m)Links to an external site.
Social media is everywhere, but how can you use it to promote your business? In this course, marketing expert Megan Adams shows you how to craft, execute, measure, and optimize a winning social media marketing strategy. Learn how Facebook and Twitter are complementary, and how to map your strategy to successfully leverage both. Megan explains the unique features of each platform—like Twitter's creator tools and Insights hub, and Facebook Shops and Facebook Business Suite—and discusses how to maximize your reach by attracting more followers and fans. Megan also shows how to write engaging, high-quality content that interests your target audience. Craft a winning social media marketing strategy for Facebook and Twitter with the practical guidance outlined in this course.
Creating Online Video with iPhone</strong(2h 46m)>Links to an external site.
Explore the fundamentals of shooting great-looking video with an iPhone. Mobile devices have transformed video production, making it possible to capture new angles and perspectives without a large crew or lots of additional equipment. Instructor Nick Harauz shows how to shoot talking heads and support material like B-roll, and capture slow-motion and time-lapse footage. He explains how to keep shots organized, on and off the set, and walks through a post-production workflow for editing videos either directly on the iPhone or on a computer. He also introduces a variety of iPhone apps that can create effects like hyperlapse and the golden hour look. Finally, Nick shows how to upload completed videos for sharing on YouTube or Instagram.
Creating and Managing a YouTube Channel(3h 34m)Links to an external site.
YouTube is where video and video creators thrive. By creating a YouTube channel, you can build a highly visible online brand and share content with the world. This course explains how to set up a brand-new YouTube channel, build your subscriber base, and convert clicks into action. Throughout the course, instructor Rich Harrington shares essential strategies for building an audience and maximizing engagement. Rich explains how to design compelling artwork, choose engaging thumbnails, and use YouTube cards and captions. He also dives into building a YouTube community, live streaming, and more. Start watching and learn everything you need to build a YouTube channel into a successful business.